We delivered an activation for adidas and Pro:Direct in partnership with Arsenal at the Emirates. After ‘leaking’ the approximate whereabouts of the predator branded trail van via a selection of influencers to build hype, Arsenal’s very own Jurrien Timber confirmed the location, 1pm kick off time and the incredible offer – The first come, first served opportunity to purchase 30 Predators at the price of £19.94 – a subtle nod to the boots 30th birthday!

We saw an amazing response with crowds forming from 10.30am and Arsenal fans sticking around even if they missed out on boots for a meet and greet with Timber.