adidas Originals x JD Sports

Paris Activation

As part of a two-day activation hosted for adidas and JD, we curated an all-encompassing experience with our invited guests in mind, with build and production by Dent.

The event stretched seamlessly across the entirety of a Paris apartment, where guests got to try their hand at various workshops from custom engraved keyrings to painting and photoshoots, which alongside a live DJ, filled each room with vibrancy.

Building into an element of surprise, a dining experience for guests was revealed by spilling out further into extended space.