F50 adidas & Pro Direct

Manchester Activation

A one-day activation, anticipated by pre-release teaser announcing drop date and location via social channels, with concept, animation, design and production by Dent.

Following the teaser, the public raced to receive winner status by seeking out the location and claiming a pair of football boots. This is where they could take photos with the car, customised using a full F50 wrap, and engage in interviews and giveaways with esteemed content creator FDFROMTHEFUTURE.