END. x adidas Spezial

Newcastle activation

A launch event celebrating END.’s collaboration with Gary Aspden’s adidas SPZL, “By The Sea” collection, with production by Dent.

Taking place across the picturesque coast of King Edward’s Bay, Tynemouth, the event centred around the beloved Riley’s Fish Shack. Guests were welcomed on to the sea front with fresh seafood and drinks, soundtracked by Newcastle-based DJ Man Power.

Subtleties such as the co-branded loungers and display cabinets brought the evening of festivities together, elevated by the visual displays of a logo-emblazoned sailboat cruising along the sea front and intricate sand art.