adidas x NUFC Tokyo

adidas and Newcastle took lodge in Japan as part of their tour to celebrate the launch of the new third kit, teaming up with Tokyo-based streetwear brands to harmoniously merge the worlds of fashion and football.

Capturing the essence of this concept, Dent produced a shoot with players on the bustling Shibuya Crossing and held a meet and greet with players and locals to create an interactive experience for all.

For the main event of the tour stop-off – a futsal tournament on a rooftop pitch, backdropped by scenes of the stylish Shibuya neighbourhood. Equally showcasing style and skills, Tokyo Super Cup teams from Japanese brands including SHUKYU Magazine, BEAMS and Neighborhood came together to rep NUFC with the black, white and teal colourway of the Magpies’ jersey, as well as some one-of-a-kind kits.