adidas Originals x NTS Radio

Marseille Activation

Intertwining the worlds of football and music, we held a two-week activation honouring the adidas x NTS Radio collection.

In the spirit of underground football culture, we designed and produced a range of custom adidas x NTS merch from scarves to scratch cards, elevated by an immersive experience, which saw customers and fans unite at youth culture hub Citadium Marseille to customise their own jerseys.