PHILEO and adidas merge forces to launch a reimagined Superstar, exhibited in the basement of the Dover Street Market Paris store where customers were invited to take a seat in an artist's apartment to customise their PHILEO Superstars across three days, with full build by Dent.

Prior to this, the launch was initiated by a cocktail evening, set amongst a striking sculpture by Tadashi Kawamata, and was rounded off with an intimate dinner in the Rose Bakery later that week, with food by Reusette.