adidas Build Manchester

Manchester activation

As part of their global skateboarding tour, adidas teamed up with Factory International to take over Manchester’s Aviva Studios, with full build temporary skate plaza and 12 days of interactive activities produced by Dent.

Community lay at the heart of all scheduled events, partnering with Manchester talent to offer open-to-all skate contests, free skate schools held by pro team Northern Rolling, product launches, exhibitions, film premieres and workshops.